Australian Sleepwear Trends
In 2019, Australian sleepwear trends will see a few dramatic changes.Sleepwear has been constantly evolving for centuries. In the 19th century, the fanciest- and only- piece of sleepwear you would find was a plain white nightshirt. However, there was a rapid evolution of sleepwear trends from the turn of the 20th century until today. In fact, today sleepwear has become a trend in daywear, as well! It may seem as though Australian sleepwear trends have remained largely unchanged for the past few years, this is not the case. Every year, subtle and more eccentric sleepwear trends pop up in the fashion industry.
In the fashion industry, there is a strong emphasis placed on staying ahead of trends. Not only do you need to keep up with trends, but you need to know that they’re coming. This is why following fashion trend forecasts is so informative for the rest of us! We can be ahead of the game and know what is going to be in style before items even hit the stores.
Sleepwear that’s versatile
When it comes to sleepwear for 2019, many fashion industry professionals predict that new fabrics, bold prints and streamlined silhouettes will be popular. They also say that sleepwear will continue to be incredibly versatile. Wearing nightwear as outerwear will still be a trendy way to make a statement. It’s glamorous, chic, cutting-edge and, most importantly, comfortable! With cool silk and satin remaining prominent fabrics, you can wear nightwear outdoors at any time of the year. However, it’s said that nightwear this coming year will have more pops of color and eye-catching prints to add a modern twist to classic looks.
One thing is for sure, the lines between acceptable daywear and nightwear are becoming much more blurred. In fact, some say that a new clothing category has been create by the merging of sleepwear and loungewear. This multi -functional clothing category has been popular this year for our AW18 nightwear collection. Wallpaper, geometric shapes and floral designs have all inspired the collection. However, velvet is by far the biggest “new” fabric for sleepwear.
Here are our personal Envy Nightwear’s predictions:
Maximalism: While minimalism has been a growing trend in terms of lifestyle and home decor. This will not be the case for sleepwear come 2019. There has been an influx of bold and bright patterns this year that we expect will continue next year, as well. There have been bold, luxe colours and large-scale prints that result in truly iconic statement pieces. We also expect the mixing of bold patterns to continue.
Luxury: The constant advancements and developments in the fashion industry have brought with them a culture of “throw-away” fashion. Instead of looking for affordable, high quality sleepwear, most women have preferred super cheap, low quality sleepwear. However, this means that women are frequently on the hunt for new pyjamas because their own are subpar! Luckily, this trend should be dying out in 2019. More consumers will be looking for affordable luxury sleepwear, such as that which Envy Nightwear offers, to become more sustainable. This type of sleepwear is also trans-seasonal and long-lasting. While this kind of sleepwear can seem lackluster, 2019 will see an emergence of intricate details and unique fabrics in the affordable luxury nightwear category.
Nightwear as daywear: This trend has been popular (again) for a few years now and we are loving it! Luckily, we predict that it will still be trendy well into 2019. In fact, we believe that the trend will grow in 2019, as more women are gaining the confidence to wear nightwear as daywear. This is such an important trend because it can help boost confidence and open a whole new world of outfit options! With the nightwear as daywear trend will also come new silhouettes and cross over garments.
Cross between nightwear and loungewear: Similar to the nightwear as daywear trend, we predict that the merging of nightwear and loungewear will continue. This is likely a popular trend because it means that you can stay comfortable and stylish no matter where you are or what you’re doing. These clothing items will likely take on richer colors, floral patterns and decor like lace.
Sleepwear history being repeated – Nightwear and loungewear become daywear
While some of 2019’s projected Australian sleepwear trends will be similar to what we saw in style this year, there are plenty of new trends! A major sleepwear trend to look out for is the shift to more sustainable luxury sleepwear that can remain in style throughout several seasons. Another interesting point while looking at the upcoming trends is the ability to see history repeating itself. It was in the 1930’s that nightwear and loungewear first became daywear. While that trend was fairly non-existent from the late 1900’s until recently, it is now coming around again as a popular fashion craze.
At the end of the day, it’s important to remember that trends come and go. There’s no doubt that it’s fun and exciting to embrace them while they last. However, comfort and confidence are much more important than any trend. At Envy Nightwear, our goal is to mesh sexy nightwear and practical sleepwear so you don’t need to choose between the two! Our sleepwear is inspired by current trends and our new line is as stylish as it gets! If you are interested in affordable luxury sleepwear that is both comfortable and confidence-boosting, check out our new collection.